Various Ways of Branding in Real Estate

Kishan Thakkar K

Introduction

Effective branding is one of the features of any practical marketing strategy of real estate projects. It is an aiding factor for growing the sales of your project. It creates a positive image in the mind of your customers and differentiates you from your competitors. An investment in branding can benefit you in multiple ways.

If you think carefully, everybody is brand, even if you are a doctor, lawyer, or architect. Everyone has a personality, voice, personality, dreams, work ethic. For companies, the same applies. You need to work on digital branding strategies to reach the right audience and increase sales. It applies to everyone including start-up companies, small businesses, large corporations, or a single entity.

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By 2020, there are 4.57 billion active internet users. This equates to 59 percent of the world’s population. While reaching all of those people is a stretch, the possibility is far greater online than with any other strategy. To be successful in today’s technological world, you must create and maintain a strong online brand.

As the world is changing in 2021, the strategies that real estate agents follow have also changed. In one of our blogs we have discussed why 2021 is a good time to become a real estate agent. Click here to read more.

Earlier, there was less competition. Because there was limited availability of free business-related information, entrepreneurs had to rely more on their logical reasoning. Traditional marketing methods such as newspapers, magazines, pamphlets, hoardings, banners, and other forms of advertising were adequate sufficient crowds to the stores.

What is Branding?

Source: Author

The creative, strategic process of informing potential customers about your company is known as branding.

It consists of answers of various things like, 

  1. who you are, what you care about, 
  2. why they should work with you 
  3. and what they can expect from you.

After starting a business, creating a brand identity must be your priority. Branding infuses everything regarding ‘what you are’ into a singular character or substance, that people will remember and identify your company. 

9 Steps to Effective Branding

1. Graphical Identity

Graphical identity consists of the graphical ideas used in brochures, project advertisement, website themes, etc. Creating a logo is one of the parts of creating a graphical identity. A logo is a single image that a customer should associate with your company first and foremost. Embassy Group, Godrej Properties, Lodha Group… There is one thing all brands have in common – a strong brand identity.

They have perfected their brands to connect with their audience both visually and emotionally.

2. Brand story

There’s no doubt that storytelling in projects has become incredibly popular in recent years. If you can master the art of storytelling for buildings, then you have the power to connect with home-buyers and transform your online presence.

3. Website

With more and more customers going online to search about your projects, a website is crucial to the success in selling your projects and also giving updates to your customers. 

4. Brand messaging

Your brand message is what you say about your projects and how you describing it. A brand message strategy should motivate your consumers to take some sort of action, whether it be purchasing the project or contacting you for the inquiry.

Brand messages are elements that others recognize and relate to, whether they are taglines or slogans.

Some of the taglines from the famous builders of India are as below, 

Building a Better Life (Lodha Group)

Spaces touch life in myriad ways. (Oberoi Realty)

Creating better communities (Hiranandani)

5. SEO

Search engine optimization (SEO) is a technical process that ensures your projects are easily found on search engine results pages. Among the most common ways in which your audience will locate you is through keywords.

6. Social Media

The information available on social media is accessible to almost everyone in some way. If you want to reach targeted home-buyers, you must be on social media as well.

7. Email Marketing 

Compared to other marketing channels, email marketing is a cost-effective way to advertise your project. After building up an email list of leads of buyers, you can then develop an email marketing campaign.

8. Online advertising

In the current online advertising landscape, both small and large-scale projects have seen online advertising to be extremely effective and profitable.

Visit one of the effective blogs written by Sujan Afi on the topic ‘How to compose real estate advertisement to sell property faster?’. She has discussed for the solution that attracts the attention of the viewer.

9. Content marketing

Content Marketing is one of the efficient ways to ensure you reach your target home buyers. It gives the audience useful content. The purpose of content marketing is to engage people and eventually introduce your brand.

Interested in building a Digital Brand Together?

Utilization of the branding techniques for you and your projects will build more trust within your customers. By partnering with the marketing experts from RoodLand India, you will get efficient results in branding. 

Take a look at a service we offer, by visiting our website.

Staying informed and discussing with experienced & experts while making a decision is an ideal way of making a great deal. All you have to do is contact RoodLand, which provides the best real estate services. For any queries and suggestions, contact us at info@roodland.com and discuss all of your options with us! 

RoodLand is a business solution and advisory organization for the Real Estate sector. It is founded by young professionals with experience in management, marketing, finance, and digital technologies. With their innovative marketing concepts and out-of-the-box methods, RoodLand has successfully delivered amazing results across the region. 

Consider sharing with your friends, family, and relatives, if you have found it useful. 

Thank you for reading! 🙂

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