Social Media Marketing for Real Estate

Kishan Thakkar K


Social media has changed the landscape of the way people behave on a social level. The Covid 19 pandemic has changed the way people purchase. It has allowed the businesses to compensate for the losses incurred during the pandemic by increasing sales. 

Social Media Usage in Pandemic

During the pandemic, every construction came to a halt for a certain amount of period and left every real estate player and buyer in the spell of confusion. As staying at home was the only option left, visiting the site was no more the option. That’s when the digital space came into the picture.

Social media played one of the pivotal roles in the success of digital marketing in the real estate sector. The developers were quick to capture the opportunity of this phenomenon and also it is estimated that 30% of the portion for the advertisement is spent for online modes from the real estate marketer.

Social Media for Real Estate Sector

Social media can elevate the user experience of the project from the convenience of their home. Social media proof can ensure a higher probability of establishing the customer’s trust. Developers can curate the data for the targeted group and also analyze the data for better deals.


I hope you have found the blog helpful in understanding social media marketing in this sector. However, if you have any questions or comments, you can reach out to us at Any concerns or suggestions you have will be taken into consideration.


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