LinkedIn Marketing for Real Estate

Kamlesh Yadav K

Reports suggest that 65% of businesses say generating traffic and leads is their top marketing challenge.

Interestingly, that’s the most crucial part for any business to blossom. 

There are many ways to generate leads nowadays. 

But today, we’d be discussing how to generate leads using the most professional global platform i.e., LinkedIn.

Being a community of professionals, LinkedIn is the best answer to generate high quality leads in the B2B market. Even the stats say the same. Check out here.

Here’s how you can reap the best out of this platform:

  1. Optimize your profile: Suppose you get into a BD meeting. The first thing people would look at is your face. Now suppose that meeting is virtual and you’re pitching a deal to your LinkedIn connection (this actually happens. People break deals on LinkedIn), the first thing they will look at to judge you is your profile. So, you better make sure that you’re judged right by making sure that your profile is optimized right. You can provide your work experience, professional background, and use keywords to be more visible. Cool. Let’s go to the next one.
  2. Target the decision makers: Identify the decision makers. Unless you’re throwing the net in the right direction, you won’t be able to catch the fish. Who are the decision makers? The people with the authority to close the deal you present to them. 

Now it can include a number of people, and you can try them all but the best would be identifying the kind of product or service you offer and reaching out to the person who dedicatedly deals with that faction. 

Brush up your strategies and pitches to make the best of this.

  1. Don’t forget to follow-up: Sometimes, you lose good prospects full of potential because you don’t have proper follow-up. The market is full of business hounds who are fired up to grab what could be yours. Any time you waste would be the time they’d utilize to snatch your catch. 

Ensure a good follow-up without making your client feel cringed. Of course. 

  1. Content Marketing for the win: What’s the best thing about LinkedIn? Okay, some might say it helps you in finding a job. But what’s the other best thing about LinkedIn? The fact that it lets you publish free content and share it to your audience? Right.

Post good content that would help your audience solve their problems and that generates value for them. It will help you build trust among them and establish your understanding and knowledge about a particular thing.

  1. Stop wasting time over cold leads: It’s fine if you just give a considerable amount of time to this but overdoing this would be totally inefficient. Why waste time over this when you can get fresh and more qualified leads in the given time. The chance for these leads to convert is very thin. 
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