Why is SEO important for real estate?

Kishan Thakkar K

The pandemic has changed the way people search and purchase properties. A huge number of homebuyers are searching for a home online. So how can you, as a real estate company, make your website stand out on the various search engines? The answer is simple – SEO.

The term “SEO” stands for “Search Engine Optimization.”

Search engine optimization (SEO) is a technical process that ensures your projects are easily found on search engine results pages. Among the most common ways in which your audience will locate you is through keywords.

You can think of it as improving your site to increase its visibility when people search for products or services related to your business in search engines such as Google, Bing.

“To put it simply, SEO is the process of showing up in search engine results when people search for a property agent to help them with their purchase or sale.”

The algorithm of the search engines analyzes the pages in the index, taking into account lots of ranking factors or signals, to determine the order of the pages.

The best part is you don’t have to cold call or pay for any ads. One of the major differences between SEO and paid advertising is that SEO consists of the “organic” ranking.

When someone types “2 BHK in Ahmedabad” into Google, they are likely to see the result as above. If you’ve uploaded your 2 BHK property in Ahmedabad, you would want people to find your property. For anyone to find it, you need to rank above all the other websites with the properties in Ahmedabad. 

SEO for real estate companies may sound easy to put into action; nevertheless, with so many metrics to evaluate, the preparation of an SEO map can be complicated. You can contact professionals to get help!


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