Should You Invest in Small-Town Real Estate?

Fousiya Zaker F

Smaller towns seem to have caught the attention of real estate investors recently. They are undergoing the early stage of rapid economic growth in the real estate industry. With the high cost of real estate properties and the ever-rising demand for housing, the industry is forced to spread outside of big cities and metropolises. 

Besides, the Work from Home and online education trends have been gaining much popularity since the Covid-19 pandemic in 2020, and people seem to realise that it does not make sense to spend so much to live in the big cities where their offices or schools are located.

Now, small towns with decent economic development continue to attract many individuals, and they are witnessing exponential growth in the real estate market. Bigger cities are approaching a saturation point with their properties and most of the property prices are becoming way too high for an average buyer to touch. The government also promotes this increased demand for small town real estate, because it is a great way to decongest the current population in the metropolis.

Image by Nattanan Kanchanaprat from Pixabay 

If you are looking to invest in smaller towns, you better do it soon because the demand is only increasing and therefore, so is the price.

What are the Benefits of Small-Town Real Estate Investment?

Although every property poses a certain amount of risks and drawbacks, there is also quite a big space for rewards. Investing in smaller cities proves to have a lot of advantages when compared to metro cities.

Easier Entry

The fact that smaller cities are relatively new to real estate enthusiasts makes it easier for an investor to start there.  The cost of properties in smaller cities is much lower, as of now. Due to the lesser expense of hiring property managers in such cities, the investor also has the choice of being a long-distance landlord.

Multiple Investment Opportunities

Investing in multiple properties in a smaller town would cost roughly the same as investing in one property in an urban centre. This allows an investor to diversify his risks and streams of income.

Less Competition

The real estate market is a very competitive one, in terms of buyers and sellers. This happens because of the abundance of properties and the demand for them, but when you consider a smaller city, this competition is much less. There are fewer investors due to the smaller population in such cities.

Attracts Buyers

Not only do the buyers have a better choice of properties, but they have fewer choices as well. So, for a desirable, well-maintained property, the demand will be much higher and you are likely to get a great deal out of it due to the lack of competition among sellers. The expense of living is reduced in a smaller town, which is also a big reason why people turn towards such locations.

Less Expensive Repair and Renovation

Even if the property you invest in requires upgrades to make it attract tenants, these upgrades would cost lesser when compared to the renovation costs in a bigger city. Property management is cheaper in comparison, and so are labour costs and material costs.

Finding a Good Property and Its Target Customers

Image by Gretta Blankenship from Pixabay 

The choice of the city must be done carefully to attract these customers to the property. There is a certain demographic that is particularly attracted to living in smaller cities. This includes government officials, small businessmen and small companies. Smaller cities that are near colleges and universities are great because the young population of students is always looking for places to rent that are close to their college and are cheap at the same time. Also, ensure that there is good accessibility to the bigger cities from these smaller towns. 

Properties that require no major repairs, have a lot of green spaces and are close to nature are the most sought type. Most people who look for properties in smaller cities would want their living space to be different from the grey, concreted faces of metropolises.

Wrapping Up

The real estate boom in big cities has begun to spread to smaller cities and it creates so many new opportunities in the market. Properties are available for sale at surprisingly lower costs and the rents are cheaper. 

People have the choice to have a good quality life at lower prices in a nice, small town. This looks like a great time for businessmen to focus on smaller towns before huge developments come to these places. It will also help in the decongestion of big cities and make the infrastructural and economic growth more uniform across the country.

As mentioned before, small cities are currently sought out by a very specific group of the population. To make a successful investment in a small city, first, you have to decide who your target customers are, and it is important to study the market in the neighbourhood before setting the rent. You should never overlook the vibrance and aesthetics of the town, either.


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