There are no boundaries to forming new marketing ideas in today’s ever-advancing digital world. While this creates so many opportunities, it also makes it all the more difficult to stand out among the crowd.
Real estate buyers are very cautious now and they always start their house-hunting online, before involving actual experts in the process. What we are trying to say is, if you are not digitally present, you are as good as non-existent in the real world, too.
Building a strong online presence and actively engaging, networking and creating a community will connect you to your target audience and drives your leads. Clever market ideas are formed in such a way that the consumer’s needs and market trends are identified and connected.
Old is Gold
Some marketing strategies never go out of style. They are some of the first and basic things to do before you go big.
One of the most effective ways to earn the loyalty of customers and increase your brand’s reputation is to collaborate with groups that have a wide goal, such as charities and environmental organisations. You can donate durable items with your branding and contact details on the. Not only will this raise brand awareness, but you would also be working for a much higher cause.
You must be able to create a good first impression within the first few seconds that your website is visited. Make use of the colour theory, and include lots of visuals, stories, etc. There should not be any clutter that would make navigation difficult and make sure that the text is attractive but perfectly readable. Always ensure that the site is optimised for mobile phones, as most searches are done from them.
Catch up on your past clients from time to time and maintain a healthy connection with your present clients as well. Real estate is an industry that depends heavily on human connections. You should subtly remind them of your brand and stay on their minds so that they think of you when they have a real estate requirement. This can be done by sharing updates on social media, sending holiday greetings, etc.
Register on as many listing platforms as possible and provide ample information about your products and services, so that you can appear top of search results.
Search Engine Optimisation or SEO has to be done for your blogs to be prioritised in web searches.
Spread real estate content such as news and tips for both buyers and sellers, through podcasts and videos. Also, make maximum use of the trending 15-30 second video sharing on Instagram, YouTube, Facebook and WhatsApp. All of these require a ton of background planning for them to be well-executed.
Physically visiting the property is now the most final step in decision-making when it comes to buying a property. Provide as much information as possible and answer queries through high-quality live streams and virtual property tours. Hosting informative and interesting webinars can also catch the attention of prospective clients.
Sharing personal experiences and real-life events is one of the most authentic ways to connect with customers.
Include share buttons on all your platforms and make sure that your contact details are clearly mentioned and easily accessible.
When you share pictures of your property, include those of the area around it, as well.
Provide interesting e-book guides, podcasts and other content in exchange for the contact details of the people who visit your site.
Apart from the type of collaborations that we mentioned earlier, also connect with small businesses, and invite them to events and such to create mutual advertisement opportunities. Hosting the housewarming of your client is one of the many ways to do it.
Most brands get the propagation they require through “influencers”, who are people with a large follower count that actively engage with their content.
Dedicating to giving thoughtful gifts to your clients on closing the deal can go a long way to have them keep you on the top of their minds. Refrain from gifting things that can be tossed around carelessly and forgotten about. Some interesting examples include:
The key is to identify what would work for that particular client.
It is important to understand what type of content is being consumed by the public at all times, since it is always changing.
Ultimately it all comes down to the maximum engagement and emotional connections that you are able to create with your community. The bottom line is to stay with the trend.