Are you looking for increasing your real estate conversion rate? Do you need a complete solution to your problem? So, congratulations! You are in the right place because in this blog we are going to discuss how you can increase your digital conversion rate.
At first, let’s know a bit about the digital conversion. It is the base. Thus, it should be clear and it will help you understand your need in a more clarified way. Generally, a conversion takes place when a visitor of your real estate website (or any other online platform) completes the desired goal.
For instance, filling in a form, making a phone call or making a purchase. It is the number of visitors completing lead generation forms. Therefore, the digital conversion rate for a particular page (website) can be taken as the total number of visitors who complete a lead generation form divided by the total number of visitors.
Generally, the digital conversion rate is calculated in percentage form. It refers to the percentage of total visitors or users who take the desired action. Conversion can be in several forms like sale of products, form fill up, membership registration, subscription, making a phone call, download of software or any kind of activity beyond simple browsing in the website page. Calculating conversion is very important as it indicates the return on investment (ROI) for your real estate business.
Digital Conversion Rate = Number of visitors who are complete a lead generation form / Total number of visitors × 100
Example: If the total number of visitors of a particular month is 100,000 and visitors who can fill in the forms are 3,000 in that particular month, then the rate of conversion of this particular real estate website is: 3000100000 ×100 = 3%.
The importance of conversion is mentioned below
The process of improving your conversion rate is called Conversion Rate Optimization (CRO). There are some important steps that you may follow to increase your digital conversion rate. Let’s have a look at them.
Increasing the digital conversion rate is, no doubt, a challenging work. Nevertheless, it is quite important for your business, especially in the current situation of Covid – 19. You can follow the above mention steps to increase your digital conversion rate. But, remember that it is a time-consuming process. So, have patience and don’t rush.
Still, if you want further clarification, you can drop a mail at firstname.lastname@example.org. The experts of Roodland India are there to handle each of your doubts with patience and care.